WHY JUST FOOTBALL USED INFLUENCER MARKETING ON YOUTUBE INTEGRATION 2018
The Client
Justfootball idea is to establish a healthier world through real world football with a gameification twist!
According to their own data, 80% of young people do not get enough exercise daily and miss out on positive physical and mental effects.
With their gamification of football, young people no longer have to choose between screen time and exercise. The app simply gives users the best of both. They help their users find a healthy lifestyle with a balance between screen time and physical activity. Today they have over 160 000 active players, 2.1 million minutes of football played, and activity in 20 plus countries.
The Challenge
Last year we helped Justfootball app launch their new AR based app that is a gameification on football. This year they needed an extra push for new features and drive app downloads.
The Solution
Naturally, we helped with creating an influencer marketing campaign on Youtube with the focus to create brand awareness through storytelling with the aim to retarget the audience and drive app downloads.
The influencers on this campaign:
Campaign deliverables:
- 3-week campaign
- YT videos – 5 Premium Branded Videos
- 3 Instagram posts
- 3 Instagram stories (6 seq total)
