The Client

How did Entropia Universe find their golden formula with inlfuencer marketing? Entropia Universe is a massively multiplayer online (MMORPG) virtual universe designed by the Swedish software company MindArk, based in Gothenburg.

Entropia uses a micropayment business model, in which players may buy in-game currency (PED – Project Entropia Dollars) with real money that can be redeemed back into U.S. dollars at a fixed exchange rate of 10:1. So this means that virtual items acquired within Entropia Universe have a real cash value, and a participant may, at any time, initiate a withdrawal of their accumulated PED back into U.S. dollars according to the fixed exchange rate, minus transaction fees; the minimum amount for a withdrawal is 1,000 PED. The Entropia Universe is a direct continuation of Project Entropia.

The Challenge

From our previous project, we found a Golden Formula that increased the client’s customer acquisition. Therefore, the challenge was now how we could polish the formula and increase the results.

The Solution

In order to create a successful influencer marketing campaign, one needs to have a holistic process approach. Which is summarized in 4 simple steps:
1) RESEARCH – INFLUENCER FIT
2) ACTION PLAN
3) IMPLEMENTATION
4) WRAP-UP

For this campaign, we worked with 2 influencers we previously worked with and 1 new influencer in the market of Russia with the campaign. Read more about our services here.

Campaign deliverables

• 6-week campaign
• Research for influencer fit where 35 influencers were interviewed
• YT videos – 6 Basic Branding videos
• YT videos – 4 Premium Branding videos
• Twitch stream 3h
• 2 videos made for Facebook/Instagram Ads and Youtube Ads

Results