Kontrolfreek Influencer Marketing Campaign Q2-Q3 2019
How Kontrolfreek introduced its products into the nordic market with console gamers.
Kontrolfreek is an American company that creates products that improves console gamers’ experience. Their products are well thought out and help with ergonomics and are created with top-quality materials. Their go-to products are their high-quality line of Performance Thumbsticks. These thumbsticks help you make controlled, precise in-game movements and adjust your hand in order to create better comfort and control.
The thumbsticks work because:
– They improve comfort
– They improve control
– They improve accuracy
KontrolFreek had just moved into the nordic market with key retailers such as Elgiganten, Teknikmagasinet, and Webhallen in Sweden. However, awareness of the brand was low in the country of Sweden.
In order to create a successful influencer marketing campaign, we needed to find the correct console influencer gamers. tropSe also needed to create an influencer brief, which you can download here for review.
tropSe formula to execute an influencer marketing campaign is as follows:
1) RESEARCH – INFLUENCER FIT
2) ACTION PLAN
After 3 weeks of research and interviews we settled on 5 youtubers: