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SNICKERS INFLUENCER ACTIVATION “YOU GET CONFUSED WHEN YOU’RE HUNGRY” – 2018

Why Snickers used influencer marketing for their campaign "You get confused when you’re hungry"

The Client

For generations, you and your family — including the four-legged members — have loved our brands, products and services. Our Associates are working to ensure that everything you know and love consistently evolves to deliver: A Better World for Pets™ Better Moments Make the World Smile Better Food Today. A Better World Tomorrow. Better Lives Through Nutrition We work toward the world we want to see tomorrow by working toward our goals today.

Client’s remark on the campaign in cursive: “It was great to work with tropSe, all we had to do was to provide a brief and one week later we had a ready-made project to go for SNICKERS.” Laura Rajala – Mars Nordics

 

The Challenge

Mars Nordics wanted to increase brand awareness and fan engagement with the Football summer campaign “You get confused when you’re hungry”. This with THE LEGEND RONALDO for their product and brand SNICKERS.

However, the difficulty Snickers’ marketing team has had in the past is that TV-commercials doesn’t attract its core market of the younger demographic that play Football.

 

The Solution

The solution was to challenge 3 of Swedens biggest FIFA/Football influencers to create a premium branded campaign with dedicated videos where each of the influencers would try out the challenges “You get confused when you’re hungry.”.

 

Campaign deliverables:

  • 2-week campaign
  • Project management with Patchwork
  • YT Video Collaboration – 3 Premium branded videos
  • Campaign Results 

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Om Författaren:

Alexis Piippo
Alexis Piippo

E-handels- & Marknadsföringskonsult

Jag har skapat innovativa lösningar som optimerar e-handelsförsäljning och förbättrar digitalt engagemang innan min examen från Handelshögskolan vid Göteborgs Universitet 2013. Som grundare av Karlex (2013-2019), och drivande kraft bakom tropSe (2016), brinner jag för att omvandla idéer till verklighet genom SEO, SEM och omfattande digitala strategier. Min filosofi är ‘innovation genom handling’, vilket speglas i mitt arbete med att maximera våra kunders närvaro online.

Mitt engagemang för digital marknadsföring och e-handel har lett mig till framgångar inom både produktlansering, konverteringsoptimering och varumärkesbyggande. Jag värderar skarp analytisk insikt kombinerat med kreativitet och praktiskt genomförande.

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