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Kontrolfreek Influencer Marketing Campaign Q2-Q3 2019

How Kontrolfreek introduced its products into the nordic market with console gamers.

The Client

Kontrolfreek is an American company that creates products that improves console gamers’ experience. Their products are well thought out and help with ergonomics and are created with top-quality materials. Their go-to products are their high-quality line of Performance Thumbsticks. These thumbsticks help you make controlled, precise in-game movements and adjust your hand in order to create better comfort and control.

The thumbsticks work because:
– They improve comfort
– They improve control
– They improve accuracy

The Challenge

KontrolFreek had just moved into the nordic market with key retailers such as Elgiganten, Teknikmagasinet, and Webhallen in Sweden. However, awareness of the brand was low in the country of Sweden.

The Solution

In order to create a successful influencer marketing campaign, we needed to find the correct console influencer gamers. tropSe also needed to create an influencer brief, which you can download here for review.

tropSe formula to execute an influencer marketing campaign is as follows:
1) RESEARCH – INFLUENCER FIT
2) ACTION PLAN
3) IMPLEMENTATION
4) WRAP-UP

After 3 weeks of research and interviews we settled on 5 youtubers:
– SCOAR
– MARLVER
– Barreboza
– Cong
– JZande

Results 

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Result Summary

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Om Författaren:

Alexis Piippo
Alexis Piippo

E-handels- & Marknadsföringskonsult

Jag har skapat innovativa lösningar som optimerar e-handelsförsäljning och förbättrar digitalt engagemang innan min examen från Handelshögskolan vid Göteborgs Universitet 2013. Som grundare av Karlex (2013-2019), och drivande kraft bakom tropSe (2016), brinner jag för att omvandla idéer till verklighet genom SEO, SEM och omfattande digitala strategier. Min filosofi är ‘innovation genom handling’, vilket speglas i mitt arbete med att maximera våra kunders närvaro online.

Mitt engagemang för digital marknadsföring och e-handel har lett mig till framgångar inom både produktlansering, konverteringsoptimering och varumärkesbyggande. Jag värderar skarp analytisk insikt kombinerat med kreativitet och praktiskt genomförande.

Följ mig för branschnyheter, tips & tricks och insikter som jag delar genom mina regelbundna inlägg på bloggen.

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