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JUSTFOTBALLAPP LAUNCH CAMPAIGN – 2017

How Justfootball app decided to launch its app with a Youtube campaign and get 63 000 downloads

 

The Client

Justfootball mission is creating a healthier world through innovative gaming!

80% of young people don’t get enough exercise and miss out on positive physical and mental effects.

With their gamification of football, young people no longer have to choose between screen time and exercise. The app simply gives users the best of both. They help their users find a healthy lifestyle with a balance between screen time and physical activity. Today they have over 160 000 active players, 2.1 million minutes of football played, and activity in 20 plus countries.

 

The Challenge

tropSe was contacted by Justfootball app who had finished their beta testing and was ready to launch to market. The aim of the launch was to get as many new users as possible late in the summer in order to see how they used the app and what needed to be improved for next summer!

 

The Solution

We suggested creating a double 2-week campaign of which the first 2-week campaign we would invite 6 different FIFA/Football YouTubers to test the app and fly them over to Vigo in Spain in order to do premium branded videos and create a wow effect with beautiful scenery like mountains, the Atlantic ocean with a football field right next to it!

After the first 2-week campaign Justfootball got some users and the next part of the campaign was focused at creating customer retention and showing the in-app features.

 

Campaign deliverables:

  • A double 2-week campaign
  • Project management and coordination
  • YT Video Collaboration – 13 Premium Branded videos

Campaign Results 

Campaign Summary

0
DOWNLOADS
0
TOTAL NUMBER OF VIEWS
0
CHALLENGES PLAYED

Om Författaren:

Alexis Piippo
Alexis Piippo

E-handels- & Marknadsföringskonsult

Jag har skapat innovativa lösningar som optimerar e-handelsförsäljning och förbättrar digitalt engagemang innan min examen från Handelshögskolan vid Göteborgs Universitet 2013. Som grundare av Karlex (2013-2019), och drivande kraft bakom tropSe (2016), brinner jag för att omvandla idéer till verklighet genom SEO, SEM och omfattande digitala strategier. Min filosofi är ‘innovation genom handling’, vilket speglas i mitt arbete med att maximera våra kunders närvaro online.

Mitt engagemang för digital marknadsföring och e-handel har lett mig till framgångar inom både produktlansering, konverteringsoptimering och varumärkesbyggande. Jag värderar skarp analytisk insikt kombinerat med kreativitet och praktiskt genomförande.

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