Estrella & Hemmakväll becomes main sponsors of Jewanderz 5 year stream anniversary - Q3 2019
The Client
Estrella is one of Swedens biggest suppliers of snacks and they have a long history in Sweden of being the best chips company since 1957. Something that few know is that Estrella was first with the Sourcream & Onion flavoured chips and they have continued to excel with their most recent innovation Lens chips from 2017.
Read about Estrella Press Release and Resumé article.
Hemmakväll was Swedens equivalent to Blockbuster. Today they are the largest candy store in Sweden and focus more on candy and toys and are moving away from renting movies in the era of streaming.
The Challenge
Estrella has been a long time partner of different gaming events and communities while also a proud sponsor of SvFF. However, the penetrating the younger gaming and football demographic in Sweden has been very difficult and their brand awareness is low despite continuous efforts to the younger gaming and football audience.
Hemmakväll wanted to promote “Lösgodisensdag” on the 28th of September and wanted to reach the gaming and football audience.
The Solution
Our recommendation was to create a long term campaign that offered to increase brand awareness through Youtube and Instagram however culminating in a 50h Twitch stream in order to create sales during the weekend.
Campaign deliverables:
- 6-week campaign
- Project management
- YT video – 1 Premium Branding
- Yt video – 12 Basic Branding
- 33 IG stories
- 50h Twitch Stream
