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HEMMAKVÄLL + ESTRELLA x JEWANDERZ 50H STREAM – Q3 2019

Estrella & Hemmakväll becomes main sponsors of Jewanderz 5 year stream anniversary - Q3 2019

The Client

Estrella is one of Swedens biggest suppliers of snacks and they have a long history in Sweden of being the best chips company since 1957. Something that few know is that Estrella was first with the Sourcream & Onion flavoured chips and they have continued to excel with their most recent innovation Lens chips from 2017.

Read about Estrella Press Release and Resumé article.

Hemmakväll was Swedens equivalent to Blockbuster. Today they are the largest candy store in Sweden and focus more on candy and toys and are moving away from renting movies in the era of streaming.

 

The Challenge

Estrella has been a long time partner of different gaming events and communities while also a proud sponsor of SvFF. However, the penetrating the younger gaming and football demographic in Sweden has been very difficult and their brand awareness is low despite continuous efforts to the younger gaming and football audience.

Hemmakväll wanted to promote “Lösgodisensdag” on the 28th of September and wanted to reach the gaming and football audience.

 

The Solution

Our recommendation was to create a long term campaign that offered to increase brand awareness through Youtube and Instagram however culminating in a 50h Twitch stream in order to create sales during the weekend.

 

Campaign deliverables:

  • 6-week campaign
  • Project management
  • YT video – 1 Premium Branding
  • Yt video – 12 Basic Branding
  • 33 IG stories
  • 50h Twitch Stream

Campaign Results 

YouTube

0
VIEWS (Basic Branding)
0
VIEWS (Premium Branding)
0
TOTAL LIKES
0
COMMENTS

Instagram

0
REACH
0
INTERACTIONS
0
VIEWS

Twitch

0
STREAM ( Hours )
0
IMPRESSIONS
0
TOTAL VIEWS
0
UNIQUE VIEWERS

Om Författaren:

Alexis Piippo
Alexis Piippo

E-handels- & Marknadsföringskonsult

Jag har skapat innovativa lösningar som optimerar e-handelsförsäljning och förbättrar digitalt engagemang innan min examen från Handelshögskolan vid Göteborgs Universitet 2013. Som grundare av Karlex (2013-2019), och drivande kraft bakom tropSe (2016), brinner jag för att omvandla idéer till verklighet genom SEO, SEM och omfattande digitala strategier. Min filosofi är ‘innovation genom handling’, vilket speglas i mitt arbete med att maximera våra kunders närvaro online.

Mitt engagemang för digital marknadsföring och e-handel har lett mig till framgångar inom både produktlansering, konverteringsoptimering och varumärkesbyggande. Jag värderar skarp analytisk insikt kombinerat med kreativitet och praktiskt genomförande.

Följ mig för branschnyheter, tips & tricks och insikter som jag delar genom mina regelbundna inlägg på bloggen.

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