The Client

Kickerz gives your child joy and motivation for reading and learning! In our digital age, it is increasingly difficult to get children to read and it is therefore extra important to make reading fun. 

We have created a Kickerz box that contains a fun magazine, an exciting book, and cool stuff. As everything is connected to the child’s interest, the motivation for reading and learning increases. The contents of each box are carefully selected. It should feel like a birthday several times a year! Read about the big stars, clubs, leagues, football adventures, football facts, training tips, and much more.

If your child reads regularly, the vocabulary will increase, which will make schoolwork easier. In addition to the child developing and learning more, the child’s self-confidence also increases.

The Challenge

Kickers wanted to reach a wider audience by incorporating not only Football but also gaming into their magazine and box without sacrificing their core value of getting children to read and exercise. Therefore a combination of FIFA influencers was the best option since the combination with Football and gaming is naturally in the FIFA games. This is the second year we created FIFA content with Kickerz, read about our previous case here.

The Solution

In order to create a successful influencer marketing campaign, one needs to have a holistic process approach. Which is summarized in 4 simple steps:
1) RESEARCH – INFLUENCER FIT
2) ACTION PLAN
3) IMPLEMENTATION
4) WRAP-UP

Campaign deliverables:

• 4-week campaign
• Videos – 9 Premium Branding videos to Facebook
• Twitch stream 3h
• 1 videos made for Facebook/Instagram Ads and Youtube Ads

Results