Why Snickers used influencer marketing for their campaign "You get confused when you’re hungry"

The Client

For generations, you and your family — including the four-legged members — have loved our brands, products and services. Our Associates are working to ensure that everything you know and love consistently evolves to deliver: A Better World for Pets™ Better Moments Make the World Smile Better Food Today. A Better World Tomorrow. Better Lives Through Nutrition We work toward the world we want to see tomorrow by working toward our goals today.

Client’s remark on the campaign in cursive: “It was great to work with tropSe, all we had to do was to provide a brief and one week later we had a ready-made project to go for SNICKERS.” Laura Rajala – Mars Nordics


The Challenge

Mars Nordics wanted to increase brand awareness and fan engagement with the Football summer campaign “You get confused when you’re hungry”. This with THE LEGEND RONALDO for their product and brand SNICKERS.

However, the difficulty Snickers’ marketing team has had in the past is that TV-commercials doesn’t attract its core market of the younger demographic that play Football.


The Solution

The solution was to challenge 3 of Swedens biggest FIFA/Football influencers to create a premium branded campaign with dedicated videos where each of the influencers would try out the challenges “You get confused when you’re hungry.”.


Campaign deliverables:

  • 2-week campaign
  • Project management with Patchwork
  • YT Video Collaboration – 3 Premium branded videos
  • Campaign Results