How Elgato Gaming created awareness in the FIFA gaming community with Boraslegend - Q4 2017
Elgato is the leading provider of hardware and software for content creators, leveraging decades of experience to develop widely-accessible products that empower all creators to produce high-quality, professional content.
A leader in game capture, Elgato offers four powerful game capture cards, the Stream Deck controller, and accompanying software that enables creators to easily record, upload, and Livestream professional content.
Elgato wanted to create awareness of their brand and their newly developed products in the console market.
The scope of the campaign was to create a natural integration with one of the world’s biggest esports stars Boraslegend. Boraslegend was already a big fan of the company and had used its products since the start of his Youtube career and therefore we could provide a natural influencer fit with a long-term branding campaign.
- 6-week campaign
- YT Video – 6 Basic Branding videos