How Elgato gaming created awareness in the FIFA gaming community with Team154 - Q4 2017
Elgato is the leading provider of hardware and software for content creators, leveraging decades of experience to develop widely-accessible products that empower all creators to produce high-quality, professional content.
A leader in game capture, Elgato offers four powerful game capture cards, the Stream Deck controller, and accompanying software that enables creators to easily record, upload, and Livestream professional content.
Elgato wanted to create awareness of their brand and their newly developed products in the console market. Specifically, they wanted to reach all of Swedens FIFA demographic.
The scope of the campaign was to create a passive integration with 6 of Swedens biggest FIFA influencer at the time. They were already big fans of the company and had used its products since the start of their Youtube career and therefore we could provide a natural influencer fit with a long-term branding campaign.
- 6-Month campaign
- YT Video – Basic Branding on all videos without pre-roll