What long-term campaign did to Dustin Home to boost credibility with influencer's audience.

The Client

Dustin is a leading online-based IT partner with operations in the Nordic region and the Netherlands. They help their customers by providing them with the right IT solution, at the right time and at the right price. They have approximately 255,000 products with associated services to companies, the public sector, and private individuals. The main focus is on small and medium-sized companies.

The Challenge

Dustin wanted to connect with their gaming audience to sell headphones and the older version of the console in this case PS4 that they had in stock for their Black Friday and Christmas campaign.

The Solution

In order to create a successful influencer marketing campaign, one needs to have a holistic process approach. This is summarized in 4 simple steps:

  1. RESEARCH – INFLUENCER FIT
  2. ACTION PLAN
  3. IMPLEMENTATION
  4. WRAP-UP

For this campaign, we worked with 1 influencer: Ivan “Boraslegend” Lapanje.

Campaign deliverables

  • 2 Instagram Posts including link in bio for 24h
  • 10 Instagram Stories

Results 

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