HOW NOBLECHAIRS ENTERED SWEDISH GAMING MARKET WITH INFLUENCER MARKETING PASSIVE YOUTUBE INTEGRATION!
We worked with Noblechairs at the beginning of 2017 for the “Nordic Champion 2017” event and for 2018 did a case study of how we included a passive integration with the team of content creators of Team154.
Passive integration means that the product/brand is visible through the content creators channel either by product placement, logo placement and/or description placement.
How could Noblechairs maximize their influencer marketing with Youtube regarding reach without taking to much resources from their marketing team.
In order to create a successful influencer marketing campaign, one needs to have a holistic process approach. Which is summarized in 4 simple steps:
1) RESEARCH – INFLUENCER FIT
2) ACTION PLAN
- 12-month campaign
- Passive exposure on all Youtube videos during 2018
- Monthly follow-up on reach and sales