HOW NOBLECHAIRS ENTERED SWEDISH GAMING MARKET WITH INFLUENCER MARKETING PASSIVE YOUTUBE INTEGRATION!

SyQ872eFE | Digital Marknadsföring

The Client

We worked with Noblechairs at the beginning of 2017 for the “Nordic Champion 2017”  event and for 2018 did a case study of how we included a passive integration with the team of content creators of Team154.

Passive integration means that the product/brand is visible through the content creators channel either by product placement, logo placement and/or description placement.

The Challenge

How could Noblechairs maximize their influencer marketing with Youtube regarding reach without taking to much resources from their marketing team.

The Solution

In order to create a successful influencer marketing campaign, one needs to have a holistic process approach. Which is summarized in 4 simple steps:
1) RESEARCH – INFLUENCER FIT
2) ACTION PLAN 
3) IMPLEMENTATION 
4) WRAP-UP

Campaign deliverables:

  • 12-month campaign
  • Passive exposure on all Youtube videos during 2018
  • Monthly follow-up on reach and sales

RESULTS

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Total views 2018
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Amount of influencer
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Campaign continuity (Months)