5 Reasons Why Influencer Marketing Works
In this blog post we will answer why Influencer Marketing works and why. Business needs promotion, that is why we advertise. Unfortunately, in this digital era, advertisements are literally everywhere – from TV’s to your phones, and people are tired of it.
That is why it’s crucial to look for a natural and more compelling way to catch your target audience’s attention.
Hence, Influencer Marketing.
It is one of the top choices for many marketers in 2019. In fact, a survey done by The Influencer Marketing Hub, businesses are making $5 for every $1 spent on influencer marketing. How impressive is that?
But despite the promising ROI, many businesses are still in limbo if they are going to ride on this marketing trend.
If you are one of them, worry no more. Read here as I lay down five compelling reasons why marketing influencer works:
Amplify Brand Awareness
They are called influencers because of their high number of followers. With that being said, influencer marketing has the power to increase your brand exposure. Moreover, most of the loyal followers trust the influencer and are more likely to consider the brand they are promoting, authentic.
Influencers can also break the circle of other demographics, allowing you to reach potential customers that you are not even aware of yet!
Get Instant Feedback
Feedback is necessary if we want to improve our business. By cooperating with content creators, you can instantly get feedback through the shares and comments their followers make.
See what people think about your product or service, what they like and don’t like, and use these insights for product development, marketing, and boosting sales.
There’s No Such Thing As Ad Block
Did you know that 615 million people use Adblock apps? This is another huge advantage of marketing influencers. People can’t block a vlogger or blogger’s post, even though the content is promotional by nature.
Create Connection and Engagement
Connection and engagement results to trust. This is what influencers have. They are seen to be more reliable and trustworthy, compared to celebrities. And when these influencers bring your brand to their loyal fans, you are also winning the trust of their audiences.
An Effective Revamp in Product Promotion
Influencers are creative and capable of creating engaging and useful content. It’s why they have such large followings, to begin with. They know their followers and what kind of content they want to consume. In that way, they can create content that resonates with their audience.
But be warned:
Utilizing this marketing strategy does not mean you can simply throw your products to a host of influencers and see which one stands out. And not because an influencer has a million followers on Youtube and Instagram, he or she is the best fit for your brand.
The right influencer marketing strategy has 3 integral components: the right platform, the right influencer, and the right strategy. These three things should complement each other, and when they do, you’ll be astounded on how your brand grows, and your conversions increase. If you want help regarding influencer marketing strategy check out our services and how we can help you.