How Entropia Universe found its golden formula with influencer marketing!

The Client

Entropia Universe is a massively multiplayer online (MMORPG) virtual universe designed by the Swedish software company MindArk, based in Gothenburg.

Entropia uses a micropayment business model, in which players may buy in-game currency (PED – Project Entropia Dollars) with real money that can be redeemed back into U.S. dollars at a fixed exchange rate of 10:1. This means that virtual items acquired within Entropia Universe have a real cash value, and a participant may, at any time, initiate a withdrawal of their accumulated PED back into U.S. dollars according to the fixed exchange rate, minus transaction fees; the minimum amount for a withdrawal is 1,000 PED. The Entropia Universe is a direct continuation of Project Entropia.

 

The Challenge

From our previous project, we found a Golden Formula that increased the client’s customer acquisition. Therefore, the challenge was now how we could polish the formula and increase the results.

 

The Solution

In order to create a successful influencer marketing campaign, one needs to have a holistic process approach. Which is summarized in 4 simple steps:
1) RESEARCH – INFLUENCER FIT
2) ACTION PLAN
3) IMPLEMENTATION
4) WRAP-UP

For this campaign, we worked with 2 influencers we previously worked with and 1 new influencer in the market of Russia with the campaign.

 

Campaign deliverables:

  • 6-week campaign
  • Research for influencer fit where 35 influencers were interviewed
  • YT videos – 6 Basic Branding videos
  • Yt videos – 4 Premium Branding videos
  • Twitch stream 3h
  • 2 videos made for Facebook/Instagram Ads and Youtube Ads

Results 

Cereal Overdrive

MMOByte

mmorpg.su

YouTube

Cereal Overdrive

0
YT VIDEO # 1
0
YT VIDEO # 2
0
YT VIDEO # 3
0
YT VIDEO # 4
0
TOTAL

MMOByte

0
YT-pre-roll # 1
0
YT-pre-roll # 2
0
YT-pre-roll # 3
0
YT-pre-roll # 4
0
TOTAL

mmorpg.su

0
YT-pre-roll # 1
0
YT-pre-roll # 2
0
TOTAL
Close Menu