How Entropia Universe found its golden formula with influencer marketing!
Entropia Universe is a massively multiplayer online (MMORPG) virtual universe designed by the Swedish software company MindArk, based in Gothenburg.
Entropia uses a micropayment business model, in which players may buy in-game currency (PED – Project Entropia Dollars) with real money that can be redeemed back into U.S. dollars at a fixed exchange rate of 10:1. This means that virtual items acquired within Entropia Universe have a real cash value, and a participant may, at any time, initiate a withdrawal of their accumulated PED back into U.S. dollars according to the fixed exchange rate, minus transaction fees; the minimum amount for a withdrawal is 1,000 PED. The Entropia Universe is a direct continuation of Project Entropia.
From our previous project, we found a Golden Formula that increased the client’s customer acquisition. Therefore, the challenge was now how we could polish the formula and increase the results.
In order to create a successful influencer marketing campaign, one needs to have a holistic process approach. Which is summarized in 4 simple steps:
1) RESEARCH – INFLUENCER FIT
2) ACTION PLAN
For this campaign, we worked with 2 influencers we previously worked with and 1 new influencer in the market of Russia with the campaign.
- 6-week campaign
- Research for influencer fit where 35 influencers were interviewed
- YT videos – 6 Basic Branding videos
- Yt videos – 4 Premium Branding videos
- Twitch stream 3h
- 2 videos made for Facebook/Instagram Ads and Youtube Ads