How Acer/Predator w/ Nvidia increased brand awareness in Sweden with Product Unboxing Q1 2020
Acer Nordics wanted to profile their gaming brand, Predator, together with their partner Nvidia. The Predator gaming brand has a full lineup of premium gaming devices where the differentiating factor is branding, communication strategy, and ultimately product experience. The products are designed for hardcore gamers by hardcore gamers!
The challenge ahead of us was to increase the brand awareness for the Acer Predator Orion 5000 gaming desktop and the NVIDIA GeForce RTX 2080 graphic card.
We agreed to create an influencer campaign with a wide spectrum of social media channels and use Youtube as the main content landing page. The idea was to create fun content around Youtube to drive traffic to the video. We combined the organic content with content made from the influencer specifically for Facebook/Instagram Ads. It worked great for retargeting purposes!
- 2-week campaign
- YT video – 1 dedicated unboxing video
- 1 Instagram post made for Facebook/Instagram Ads
- 4 Instagram stories (6 seq total)
- 1 Instagram story (2 seq total) Facebook/Instagram Ads
- 4h Twitch-stream